week three

Persona

Persona’s are fictional archetypical users
If there is no expressed vision of your audience then it is not design

What is a scenario?

A scenario is a narrative describing imaginable interactions of types of users (characters) and the system. Scenarios include information about the goals, expectations, motivations, actions and reactions. A scenario is neither predictions nor forecasts but attempts to portray the way in which a system is used in the situation of daily activity.

Scenario Example:

Angela has a short 30 minute layover in a unfamiliar airport, she wants to grab a cup of coffee before she heads to her connecting flight, but doesn’t know where to go.

Service maps are downloaded to phone
Airport Guide shows where to find coffee shop
Angela follows guides to coffee shop
Angela uses Airport Guide to look up Connecting Flight
Angela arrives at her gate on time

Example of interactive design screen

Persona 2: The designed Artefact Persona:

Can be most useful for a client meeting where it’s often a discussion falls One-sided insertions like I don’t like green, so developing an agreed personality your attempting to fill the product which gives everyone a context and objectively to evaluate the visual design and lets you get some discussion back on track if it were turning into subjectivity.

How to develop a product persona?
Product personality questions:

If the interface were a person, what would she or he be like?
How would you expect users to react when they first view the product?
How would you describe this product to a friend?
How is the product different from competitive products?

Reflection

After this lecture I have learnt that we should have a persona (made up characters), Scenarios and Wireframes to base our designs. We should also brainstorm experience keywords to make our interactive more fun to use and more user friendly

Part 1: Design Process Overview

Pre-project: This stage is where the Client brief is discussed with the client. This stage is also where the client and designer talk about the budget and schedule.
Concept + planning: Summaries goals, messages and the audience through Flow chart and Research
Design, Prototype + Specification: Workflow, Storyboard, User Testing
Production: Functional Specifications, Finished Prototype
Testing: Launch, Test Report
Launch and Maintenance: Post Mortem, Style Guides, Archived Assets

This diagram is used to see the process of designing the interactive products.

Here are some diagrams of a small interactive design agency might be set up.

Reflection

After this lecture I have learn’t about the process of making an interactive design. I have realized that you should first know who your target audience will be so that you will know what the feel and so that you will know what the design layout will look like. The designs should be about the audience not because the designer thinks it looks good.